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Recent Blog Posts

How to Convince a Customer that You're the Builder They Need

Home builders today are lucky—they have more tools available than ever before to help convince prospective customers that they’re the right choice. Builders who use these tools effectcively are often able to charge higher prices while closing sales more easily than their competitors (Image:...

Using Strategic Relationships To Grow Your Business

Eighty percent of your success in business today and in the future will come from your business acumen — not your product or service knowledge. This is probably counter to why you went into business in the first place. Like many custom home builders, your passion likely still lies in the sawdust in...

Always Deliver Value

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely. There are exceptions, but you should embark on every new client relationship with an...

Social Skills For The Custom Builder

Will Duderstadt brings a nimble mindset to social media, having worked for businesses large and small. He’s a member of Professional Builder’s 40 Under 40 class of 2017 and held various positions at Apple before going to work for Columbus, Ohio-based M/I Homes, where, as marketing manager of web...

Handle These Five Headaches Before the Remodel

Once your clients hand you a remodeling job, it’s entirely up to you to turn their visions into a reality. Of course, even with the skills and resources you have, it’s not always possible to get started and complete the project at your own pace—sometimes, little headaches pop up that stall your...

Must-Haves for a Comprehensive Contract

Unless you have someone on staff who can do a Vulcan mind-meld with your customer, odds are you and your potential client will clash about something you thought you had agreed on. When that happens, you’re almost certain to refer to the contract, so the better it is, the greater the likelihood that...

Business Management Tips for Contractors

For many contractors, the work doesn’t stop when the tools are put away. They are, after all not just building a deck or installing cabinets, they are also running a business. The truth is, there are some things that must be handled effectively in order to provide a successful future for the...